Global Lifestyle Brand IP Operator
AXR is a consumer brand IP operator that monetizes global lifestyle brands and enhances their value.
AXR acquires trademarks of European premium consumer brands such as Pierrot Gourmand, Elodie, and Cleanic, operating through distribution (long-term/permanent), joint ventures, and licensing. Simultaneously, through our own trademark Neomedix, we develop and introduce H&B products including health functional foods, foods, and cosmetics to domestic and international markets. Additionally, we hold a patent for 'AI-based Smart Business Solutions' and are driving data-driven business innovation based on our group companies' big data analysis experience.
Mission
We deliver better everyday value through global sourcing and private brand development.
We deliver better everyday value through global sourcing and private brand development.
Vision
We expand globally and lead future consumer experiences with innovative brands.
We expand globally and lead future consumer experiences with innovative brands.
Innovation
We drive business innovation through AI-based data analysis and smart business solutions.
We drive business innovation through AI-based data analysis and smart business solutions.
