Business Overview

AXR monetizes global lifestyle brands and focuses on five stages at the front end of the consumer goods value chain: trademark planning, brand planning, product planning, manufacturing, and brand marketing, enhancing brand value through data-driven strategic decision-making as a consumer brand IP operator.

Trademark Planning

Securing intellectual property rights (IP) by creating or acquiring trademarks based on market trends and consumer insights

Brand Planning

Establishing brand identity and communicating trademark and product planning messages

Product Planning

Designing product functionality, positioning, packaging, and pricing aligned with brand concepts, and establishing product differentiation strategies

Manufacturing

The stage of actual production of planned products, typically managing overall production including quality, cost, and delivery through OEM/ODM methods

Brand Marketing

Effectively communicates the messages set during trademark planning and product planning stages to consumers, with the goal of increasing brand awareness and understanding

Growth

AXR continues to achieve better growth through new brand sourcing based on the sustainable growth of representative trademark-holding brands such as Neomedix and Pierrot Gourmand.

*As of H2 2025